by Bartosz Dąbrowski
It appears that digitalisation has penetrated every nook and cranny of our everyday lives.
Thanks to going digital, many businesses have reached new heights. No wonder then that the maritime industry, though conservative by nature, wants to make sense of this all-embracing change and jump on the e-bandwagon.
Yet, going down the digital lane isn’t as easy as ordering the IT guys to buy and install new software. Even the most well-established parties, like seaports, have to re-invent themselves.
Easier said than done, but there're ways of, e.g., transforming ports into real digital platforms, argue the authors of the Port of Rotterdam's Move Forward. Data as Fuel for the Digital Port white paper.
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