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Published: 2018-07-18

From manufacturing to digital optimisation consulting. Interview with Philipp Helberg, Marketing Manager Maritime Cranes, Liebherr-MCCtec Rostock

From manufacturing to digital optimisation consulting. Interview with Philipp Helberg, Marketing Manager Maritime Cranes, Liebherr-MCCtec Rostock

In hindsight, manufacturing port cargo handling equipment was pretty straightforward - it was all about big steel machines lifting dozens of tonnes from one place and placing them onto another. We're talking with Liebherr's Philipp Helberg about the fact that while the core of the business remained unchanged, new requirements emerged, like the demand for green emission-free and fully-electric machinery, or the need to provide extra digitally-enhanced services.

 

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