"Doing something". Examples of how to effectively use blockhain in the transport industry

by Deanna MacDonald, CEO, BLOC

In several forums last year, blockchain was touted as a silver bullet that could - all on its own - resolve any kind of issues in shipping, from cargo brokerage and emissions tracking to tackling safety concerns.

However, the industry is yet to have experienced the fundamental transformation that many predicted.

Initial coin offerings are seen as an exciting way to raise capital beyond traditional sources, and regardless of whether it makes any sense, companies scramble over one another to be seen to be "doing something with blockchain".

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