by Dr Johannes Schlingmeier, CEO, Container xChange
In the past, companies tried to optimize and unearth efficiency gains through value chain integration.
The reason was that it is easier to communicate and optimize within a company than with external partners.
Examples from container logistics include Maersk Line acquiring Damco as part of the P&O Nedlloyd acquisition, or Amazon's aim to consolidate the entire value chain from factory to last-mile delivery.
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